Samsung has achieved a remarkable feat, securing two Guinness World Records thanks to its ‘#WithGalaxy’ photography campaign in India. The campaign, launched earlier this year, aimed to celebrate the creativity and photographic skills of Indian mobile users, utilizing the Samsung Galaxy smartphone series.

The first record recognized by Guinness is for ‘Most photos taken with a smartphone in 24 hours.’ A staggering 1,878 photos were captured by participants across India within a single day, shattering the previous record. This impressive achievement highlights the widespread adoption and popularity of Samsung Galaxy devices as preferred tools for mobile photography in the country.

Samsung Galaxy Smartphone Photography Campaign

The second record celebrated is ‘Largest group photo taken with a smartphone.’ A massive 1,386 individuals converged at a single location in Mumbai, India, to collectively capture the largest smartphone group photo ever documented. This event underscored the social aspect of mobile photography and Samsung’s ability to foster community engagement through its initiatives.

Campaign Details and Impact

The ‘#WithGalaxy’ campaign involved a series of photography workshops, contests, and challenges designed to encourage users to explore the creative capabilities of the Samsung Galaxy smartphones. Participants were invited to share their photos on social media using the campaign hashtag, generating significant buzz and engagement across various platforms. Samsung partnered with popular Indian influencers and photographers to promote the campaign and inspire participation.

The campaign’s success demonstrates Samsung’s commitment to supporting mobile photography enthusiasts and recognizing the growing importance of visual storytelling in the digital age. It also showcases the capabilities of the Samsung Galaxy smartphones, particularly their camera systems, which are consistently praised for their image quality and user-friendly features. The records achieved are a testament to the brand’s innovation and its ability to connect with consumers on a meaningful level.

Samsung India President Younghee Lee stated, “We are thrilled to have achieved these incredible Guinness World Records, which are a direct result of the passion and creativity of our Indian Galaxy users. #WithGalaxy is more than just a campaign; it’s a celebration of the power of mobile photography and the vibrant spirit of India.”

The event was widely covered by Indian media outlets, further amplifying the campaign’s reach and impact. Samsung’s efforts to engage with its customer base and promote its products through innovative campaigns like ‘#WithGalaxy’ are expected to continue, solidifying its position as a leading smartphone brand in the Indian market.