Pebble, the once-iconic smartwatch brand, is making a surprising comeback with the re-release of its significantly slimmed-down Pebble Round 2. Initially released in 2017, the original Round 2 was shelved alongside Pebble’s acquisition by Fitbit, but a small team has managed to resurrect the device, offering what they claim is an improved and refined version for a new generation.
The revived Pebble Round 2 retains its signature circular design, notable for being one of the thinnest smartwatches ever produced. The current iteration boasts a 1.25-inch color e-paper display, a significant upgrade over the monochrome screen of earlier models, while still prioritizing long battery life – reported to be up to 7 days on a single charge. The team behind the relaunch highlighted that the refined hardware and software are meant to correct problems with the original launch and aim for reliability.
Addressing Past Issues
One of the major challenges facing the original Pebble Round 2 was component scarcity, which ultimately led to its discontinuation. This time, the team has secured a steady supply of parts, ensuring that customers who pre-order will receive their devices. Beyond supply chain stability, software improvements are also central to the reboot. Specifically, they’ve worked to improve the Bluetooth connection and overall system stability – common complaints from early Round 2 adopters. The software will allow for basic notifications, activity tracking, and timekeeping, prioritizing simplicity and battery efficiency over feature-rich complexity.
According to the developers, the target audience isn’t necessarily users looking for a direct Apple Watch or Samsung Galaxy Watch competitor. Instead, they’re aiming for individuals who value simplicity, battery life and a minimalist aesthetic. The Pebble Round 2 doesn’t include advanced sensors like a heart-rate monitor or GPS, keeping the focus firmly on core smartwatch functionality.
The smartwatch is currently available for pre-order on the Pebble website. The initial price is set at $199, potentially increasing later. Delivery is expected to begin in February, and the company is emphasizing transparency throughout the production process, promising regular updates to pre-order customers.
This revival is a testament to the enduring appeal of the Pebble brand and the dedication of a passionate team. While the smartwatch market is now fiercely competitive, the Pebble Round 2 offers a unique value proposition for those seeking a basic, long-lasting and aesthetically distinctive wearable. It’s a nostalgic offering with a modern twist, capitalizing on a yearning for a simpler time in smartwatch technology. Success hinges on the team’s ability to deliver consistently, avoiding the pitfalls of the original launch, and continuing to engage their enthusiastic community.
Several Kickstarter backers from past Pebble projects have expressed excitement about the re-release, creating a sense of renewed vibrancy around the brand. This crowdfunding legacy has provided a solid base for the relaunch and demonstrates continued demand for Pebble’s design philosophy. The return of Pebble is, for many, more than just a new product launch; it’s the resurgence of a beloved brand.
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