OPPO Unveils the Find X9 Series Globally, Redefining the Premium Smartphone Experience

OPPO has officially launched the Find X9 Series globally, reinforcing its continued commitment to the premium smartphone market.

This milestone coincides with OPPO’s global user base surpassing 740 million, a testament to the brand’s success in engaging new generations through user-centric innovation.

“OPPO is advancing its brand and user experience with a clear focus on the new generation of global users,” said Ling Liu, Overseas CMO of OPPO. “The new generation seeks a complete smartphone experience — one that integrates imaging, AI, battery life, and connectivity. With the Find X9 Series, OPPO aims to lead a new era of mobile imaging and set a benchmark for camera flagships.”


Fueling Premium Market Momentum through Innovation

Recent data from Counterpoint Research shows OPPO’s average selling price (ASP) rose by 14% year-on-year in Q2 2025 — the fastest growth rate among leading smartphone brands.

OPPO continues to innovate by understanding the evolving needs of young global consumers. According to IDC, rising demand from this demographic is reshaping the mid-to-high-end smartphone market.

The Find X9 Series integrates:

  • Advanced imaging systems with a 200MP Hasselblad Telephoto Camera
  • AI-powered features for creativity and efficiency
  • Long-lasting battery performance
  • Seamless cross-device connectivity

Together, these features empower today’s creators to turn their smartphones into complete content studios.


Smarter Experiences with ColorOS 16

The new ColorOS 16 brings intuitive AI capabilities:

  • AI Portrait Glow: Enhances lighting for studio-quality portraits
  • AI Mind Space: Helps users organize ideas and inspirations
  • Advanced privacy protection to safeguard user data

More than just a smartphone, the Find X9 Series reflects OPPO’s mission to empower creators to “Make Your Moment.”


Reimagining Retail for the New Generation

OPPO is transforming its retail experience by integrating immersive display zones and personalized services across its global stores. Online, the brand continues expanding across TikTok storefronts and livestream shopping, offering a seamless journey from discovery to purchase.


Global Partnerships and Cultural Collaboration

As the Official Smartphone Product Partner of the UEFA Champions League, OPPO enhances fan experiences through its imaging innovations.

Under the Culture in a Shot initiative, OPPO and Discovery have launched Every Culture Finds Its Stage — a campaign celebrating cultural performances across Spain, Mexico, and Thailand, all captured on the Find X9 Series.

The spirit of co-creation continues through OPPO Creation Ambassador Ollie, who shares product insights and cultural stories with users worldwide.


OPPO Photography Awards 2025

The OPPO Photography Awards 2025 invite global creators to showcase life’s beauty through their lenses. With over 15.4 million submissions from 78 countries, the competition remains open until November 20, 2025.


Guided by its user-first philosophy, OPPO continues delivering high-quality, innovation-driven products that redefine the premium smartphone experience for the new generation.


Image Source: Google | Image Credit: Respective Owner

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