The Indian technology platform Notebookcheck has reported that Amazfit, the wearable division of the Chinese conglomerate Xiaomi, has unveiled its latest premium running smartwatch, the Active 3 Premium, targeting fitness enthusiasts and professional athletes. The announcement, made earlier this week, underscores the brand’s commitment to integrating advanced biometric sensors with a sleek, minimalist design, positioning the device as a direct competitor to established rivals such as Apple Watch and Garmin.
Key Features
Key specifications of the Active 3 Premium include a 1.4‑inch AMOLED display with always‑on capability, a dual‑frequency GPS module for enhanced outdoor accuracy, and a proprietary BioTracker 5.0 health suite that monitors heart rate, blood oxygen, stress levels, and sleep stages. The watch also boasts 16 GB of internal storage, Bluetooth 5.3 connectivity, and a proprietary battery that promises up to 14 days of typical usage on a single charge.
The launch arrives at a pivotal moment for the wearables market, as consumer demand for health‑centric devices continues to surge. Analysts estimate that global smartwatch shipments will exceed 150 million units this year, driven by heightened awareness of preventive healthcare and the proliferation of remote fitness coaching apps. By integrating premium materials such as titanium alloy and sapphire glass, Amazfit aims to capture a more affluent segment that previously favored high‑end Android devices.
According to the official press release, the Active 3 Premium will be priced at INR 29,990, placing it in the upper‑mid tier of the Indian smartwatch market. Availability will commence next month through both online retailers and select physical stores across major metropolitan regions, with an initial focus on tier‑1 cities. Pre‑orders will include a complimentary premium leather strap and priority access to exclusive fitness challenges hosted in partnership with local sports federations.
The introduction of the Active 3 Premium reflects Amazfit’s strategic pivot toward premium positioning, seeking to leverage its extensive research and development capabilities to deliver a differentiated user experience. While the price point may deter budget‑conscious consumers, early adopters are likely to appreciate the refined hardware, comprehensive health monitoring suite, and the brand’s expanding ecosystem of accessories. Industry observers anticipate that this launch will intensify competition, prompting rivals to accelerate their own premium offerings in the coming months.
Furthermore, the device runs on AmazfitOS 4.5, a customized version of Xiaomi’s MIUI that supports third‑party watch faces and interactive widgets, while also granting developers access to a robust API for building custom health tracking modules. Early user feedback from beta testers suggests that the seamless integration with popular services such as Google Fit and Strava enhances its utility for serious athletes.
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